Course Description

Instructor Title

Devesh Khanal

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Course curriculum

  • 1

    Start Here

    • Start Here (Working Document + How To Use The Course)

    • B2B vs. B2C Content Marketing
  • 2

    Module 1 - User Research

    • 1.1 - Specific vs. Mirage Content

    • 1.2 Identifying Your Best Customers

    • 1.3 Deep Understanding of Your Best Customers

    • 1.4 Executing on User Research
  • 3

    Module 2 - Content

    • 2.1 Introduction to Content Frameworks

    • 2.2 Mapping Content to the Sales Funnel

    • 2.3 Case Studies

    • 2.4 Narratives

    • 2.5 How To

    • 2.6 Mega Projects

    • 2.7 Opinion

    • 2.8 Data
  • 4

    Module 3 - Promotion

    • 3.1 Intro to Content Promotion

    • 3.2 Content Promotion Research

    • 3.3 Community Content Promotion

    • 3.4 Influencer Promotion

    • 3.5 Guest Posting Strategy

    • 3.6 PR Promotion Strategy

    • 3.7 Paid Promotion (Our Facebook promotion strategy)
  • 5

    Module 3.1 Pain Point SEO

    • Pain Point SEO Overview

    • Pain Point SEO for SaaS

    • Pain Point SEO for Service Companies

    • Clearscope: Our SEO secret weapon

    • Our strategy around linkbuilding
  • 6

    Module 4 - Conversions

    • 4.1 Calls to Action

    • 4.2 Lead Nurture vs. Direct Conversions

    • 4.3 Content Conversion Case Studies

    • 4.4 AB Testing
  • 7

    Module 5 - ROI and Analytics

    • 5.1 Content Marketing ROI

    • 5.2 Customer Acquisition Cost Model

    • 5.3 Simple Google Analytics for Content Marketing

    • 5.4 Setting Up Google Analytics Goals

    • 5.5 Multi-Touch Attribution
  • 8

    Module 6 - Scaling

    • 6.1 Why A Content Marketer Isn't a Writer

    • 6.2 Options To Create High Quality Content at Scale

    • 6.3 How to Find and Hire Writers

    • 6.4 How Much to Pay Writers

    • 6.5 How to Manage Freelance Writers

Pricing options

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